Sirunyan was previously Deputy COO and Director of Analytics for Digitain and has spent eight years at the Armenia-based provider. She now sits firmly within the upper echelons of the organisation.

On her promotion, Sirunyan said: “I’m delighted to take up this exciting new role and to continue my journey with Digitain. We are a renowned firm with a widely acclaimed range of iGaming products and I’m immensely proud to be appointed as their COO.

"I look forward to helping the Digitain teams consolidate their remarkable achievements to date, and to continue to help them to drive innovation, improve quality and deliver best-in-class customer experience.”

Founder Vardanyan commented: “Armine has been an exceptional colleague and I’m very pleased to appoint our new Group COO from within the Digitain family. I am sure Armine will continue to help drive our business forward to even greater success.”

This year, Digitain embarked on a partnership with football legend Luís Figo, a story Gambling Insider exclusively revealed in July.

In September, Figo visited Digitain's Armenia headquarters, where – among other things – he played football with some of Digitain's staff.

As for Sirunyan, she will no doubt aid the supplier in expanding within the LatAm markets it is targeting, along with other regions across the globe.

North American markets currently sit slightly further down the company's priority list, however, as Group R&D Director Peter Nolan will explain in the November/December issue of Gambling Insider magazine.