Last year, the campaign led to a 17% increase in the use of safer gambling tools and deposit limits following the week, compared to the previous four-week average, according to the Betting & Gaming Council (BGC).

Damian Collins MP, DCMS Parliamentary Under-Secretary, said at the start of the 2022 campaign: "We support the industry coming together to champion safer gambling and highlight the resources available to help reduce harmful gambling.

"We are working quickly to finalise details of a gambling white paper to make sure the rules governing the industry are fit for the digital age."

The campaign is in its fifth year and is the brainchild of the BGC, Bacta and the Bingo Association.

Andrew Rhodes, Chief Executive of the Gambling Commission, commented: “Any opportunity to shine a national spotlight on the importance of gambling safely and securely is important.

"Safer Gambling Week provides that platform but also gives an additional chance for operators to collaborate and share best practices around how they protect their customers. The safety of customers should be at the heart of each and every decision operators make.”

In 2021, Safer Gambling Week saw social media impressions reach a record high of 24.5 million, a 16% improvement from the previous year.

Meanwhile, Lucy Powell, Shadow Secretary of State for DCMS, added: “The Safer Gambling Week campaign is an important initiative to promote gambling awareness and to prevent problem gambling. I welcome gambling companies taking more responsibility for this and for supporting Safer Gambling.”