ing market providers Betting Promotion are to supply content for bookmakers Samvo.

The deal will see Betting Promotion supply Samvo with a range of markets for a specific sport which is currently not part of the latter’s area of expertise.

Betting Promotion chief marketing officer Richard Hogg said: “This agreement highlights the ambitions of the business to service clients with products and services tailored specifically for the needs of their customers.”

Betting Promotion specialise is market creation, risk management and liquidity provision for bookmakers and betting exchanges, offering to provide tailored services featuring bespoke price at any specified margin.