As a result, SportsGrid content is now available on AP’s Video Hub and Newsroom platforms for digital publishers, news portals and broadcasters.

The brand’s daily coverage features real-time sports news, data, analytics and stats, as well as odds, lines and more spanning multiple competitions.

This includes the big three US leagues: the National Basketball Association (NBA), National Football League (NFL) and Major League Baseball (MLB).

The National Hockey League (NHL), collegiate-level events, golf, tennis and soccer are also included.

“AP customers will have access to SportsGrid video content delivering pre-game odds, over/under, point-spread and moneylines with advanced data analytics, allowing them to connect advertisers with engaged sports audiences,” the brand said.

SportsGrid went on to add that its “content serves as the sports betting solution to integrate publishers, sportsbooks and the massive sports gaming audience, unlocking an entirely incremental revenue stream.”

As a major news agency, AP’s content is widely published. Consequently, this deal will help expand the reach of SportsGrid’s coverage, augmenting the brand’s existing partnerships.

For example, the network forged an alliance with Sportradar last month. This had the same stated aim as SportsGrid’s latest link up, to “unlock incremental revenue streams from the massive sports gaming audience.”

In August, meanwhile, SportsGrid expanded its pre-existing relationship with BetMGM and brought Warren Sharp on board as Lead Pro Football Analyst.

SportsGrid’s multimedia destinations include SportsGrid Streaming Video Network, SportsGrid Radio, SportsGrid.com, DailyRoto and SportsGrid Studios.