As per the agreement, Kambi will provide its on-property sportsbook to 10 of the operator’s casinos in the recently regulated province of Ontario. The newest land-based casino, Pickering Casino Resort, is also among the casinos that will benefit from the deal with Kambi.

Great Canadian currently operates 25 gaming, entertainment, and hospitality venues across Canada and a dozen casinos in Ontario.

Kristian Nylén, Kambi CEO and Co-founder, said: “I am delighted to form this exciting sports betting partnership with Great Canadian, which is rightly regarded as one of Canada’s premier gaming and entertainment companies with an unrivalled retail footprint.

“This underlines our position as the leading multi-channel sportsbook provider in North America and we are looking forward to working with the talented team at Great Canadian to deliver a market-leading sportsbook experience for its patrons.”

Tony Rodio, CEO at Great Canadian Entertainment, added: “The addition of sports betting at 10 of our Ontario-based gaming destinations is an important new amenity, elevating the gaming experience for our guests.

“As the first company to launch this type of product in Ontario, we are thankful for our partnership with Kambi throughout this new venture as well as the continued support from the Ontario Lottery and Gaming Corporation, Alcohol and Gaming Commission of Ontario and Ontario’s provincial government."

Earlier this month, Kambi and Penn Entertainment jointly announced the terms of how Penn will transition away from Kambi’s online and retail sportsbooks, and onto Penn’s own proprietary system.