The newly dubbed Prince Vaughn will appear in upcoming marketing campaigns, promotions and social media content in his new titles as the Sultan of Slots and the Ruler of Roulette.

The Dodgeball and Wedding Crashers actor will also be an important part of experiences and events for Caesars Rewards members.

“Vince Vaughn is the ideal Prince of our iCasino brand,” said Caesars Digital Chief Marketing Officer Sharon Otterman. “Prince Vaughn represents the entertainment and experience that our customers have with our app.”

Vaughn makes his debut with the company in the spot Full Caesar, starring alongside actor and comedian JB Smoove and NFL family the Mannings, which includes Archie, Cooper, Eli and Peyton. It features the group enjoying a typical Caesars experience.

Vaughn will highlight the Caesars Sportsbook & Casino app’s integration with Caesars Rewards, its features, fast payouts and ways to enjoy games, including slots, roulette and blackjack.

The partnership builds on the previously established relationship between the two parties through Vaughn’s affiliation with the World Series of Poker (WSOP). The actor recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.

Vaughn commented: “Working with Caesars is special for me. With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo.”

Caesars Sportsbook & Casino is currently live in 27 states and North American jurisdictions, 19 of which are mobile and five of which offer iGaming.