The new vertical will allow Betting Exchange's customers to set prices or place bets on prices already suggested by other users, and there is no added margin to the odds that are displayed. The vertical also ensures no limits to wagers as long as customers are able to cover their bets.

BetConnections has more than eight years in the industry and specialises in programming technologies, computerised graphic design, image creation, corporate attention, and technical and operational support; while presenting its clients with projects and solutions in all markets where the group is present.

Betting Exchange specialises in offering a complete range of domestic soccer competitions in addition to international markets for the upcoming 2022 World Cup in Qatar. The platform also provides several US sports such as MLB, NFL, NHL, collegiate basketball and NBA.

After being primed for all regulated Latin American markets, Betting Exchange is working on entering into the US and European markets, while its last stage of the certifications is finalised.

27th Gaming Group VP International Gaming Hugo Baungartner said: “We’re constantly evolving the Betconnections platform to ensure our partners are best placed to deliver success in their core markets.

“We’ve put a lot of work into the platform and I’m thrilled that our partners will be able to benefit from our peer-to-peer Betting Exchange product just before the World Cup kicks off.”