Native Ads will execute a new, digital media marketing initiative on behalf of the Canadian operator, supporting the group’s ongoing efforts to raise brand awareness.

“We’re excited to work with this international leader in digital marketing,” said Steve Budin, Kings Entertainment CEO.

The “programmatic digital advertising campaign” is scheduled to run for 12 months and will cost approximately CA$200,000 (US$146,445).

This will fund media placement and distribution, as well as so-called “strategic services,” such as content creation, web development and search engine optimisation (SEO).

In return for this investment, the group is hoping to build “familiarity and general recognition” of the Kings Entertainment brand, and “raise awareness within online investor content platforms.”

While the campaign is currently scheduled to run for one year, Kings retains the option to extend both the duration and budget.

The campaign will commence this quarter, Q4 2022, with exact timelines to be agreed upon by Kings and Native Ads.

Budin continued: “Our strategy is to leverage the current excitement and growth that we’re achieving with our market-leading brands and accelerate this even further with a comprehensive digital campaign.

“The timing couldn’t be better.”

Headquartered in Vancouver, Kings Entertainment Group is the parent company of the LottoKings and WinTrillions brands.

It has also entered into a merger agreement with Sports Venture Holdings, the parent company of Bet99. Native Ads, meanwhile, is headquartered in the Big Apple but has an office in Vancouver.