Lowe officially started his new role on 1 November, which he began after leaving his previous post at William Hill subsidiary Mr Green – where he was the International Head of Gaming. Lowe is now in charge of the casino verticals across all ComeOn’s brands and markets, reporting to Chief Product Officer Cristiano Blanco. 

After announcing the appointments, Blanco said of Lowe: “ComeOn is successfully following up on its growth strategy – and this is an exciting time for Aaron to join our business and lead the casino vertical to the next level.

“Aaron is a leader with profound casino knowledge and a vast understanding of how to create a long-term sustainable value proposition to our customers. In addition to his proven track record, Aaron is bringing a lot of energy and innovative ideas that will benefit our products and customers.”

Meanwhile, West started his role on 24 October, following his previous position as Director of Sportsbook at Casumo.

Like Lowe, West will also directly report to Blanco in his new role, who also commented on West joining the company: “The sportsbook business is a key pillar of ComeOn’s growth strategy and we are delighted to have Jonathan leading our sportsbook business to the next stage.

“Jonathan is combining extensive product and trading experiences as well as know-how in proposition management and will guide our sportsbook vertical to the next stage of acceleration.”