LeadHouse will now provide CAP with management services and move its Commercial Director Josh Feigin to the role of Managing Director, to push growth and expand in the US market, where it currently holds four casino and six sportsbook state licences.

Feigin is now responsible for worldwide markets where CAP has an established footprint – as well as pairing affiliates with matching brands and lucrative commercial deals.

Allan Stone, President at Acquire.bet, said of the agreement: “Over the last 20 years, we have established CasinoAffiliatePrograms as the leading iGaming-focused performance network in core markets around the world. The time has now come for us to scale our ability to drive accelerated growth for our partners in the US.

“Josh is the perfect candidate to take CAP and drive the business forward, both in our strategically important core US Market and RoW markets. This is a breakthrough partnership for CAP and, with the assistance of LeadHouse combined with Josh’s experience, skill and passion, one that will be a big success.”

Meanwhile, Feigin, the new MD, added: “My relationship with CAP has been based on long-standing trust and mutual respect for each company's position in the market.

“By working directly with the tech-focused team at CAP, we can offer a full turnkey solution for all publishers looking to access regulated US revenue. Being one of the biggest and fastest-growing markets, I look forward to accelerating an industry-leading solution that is accessible for everyone.”