The sportsbook offers over 25,000 live events to its customers every month, including the English Premier League, La Liga and Serie A. Meanwhile, it also offers over 300 games on its iGaming platform, which includes providers such as NetEnt and Evolution.

The sportsbook operator is also giving its bettors a 100% sports match up to R1,000 ($56) on the first deposit and a 100% games match up to R3,000 on the first deposit as a welcome bonus. 

10bet is currently live in other African countries such as Tanzania, Kenya, Zambia and Ghana – while the business says it is ‘committed to providing a product that is locally relevant and tailored to its African audience.’

Zanele Nhlapo, 10bet Africa PR and CSR Manager, said of the deal: “We are focused on investing considerably into the market to ensure we serve the South African betting consumer with a world-class product, using globally recognised technology as well as local partnerships and integrations with key players in the market to build a platform that best serves our customers here.

“Not only are we excited to roll out our offering and deliver quality online and sports excitement to South Africa, but we are also committed to making sustainable investments to the various communities across the country through our CSR initiatives focused on sports, sports education and sporting infrastructure.

"We’re eager to begin our successful tenure in this market.”