Through the deal, Inspired will exclusively provide the UK-based bookmaker with fully integrated managed services for its entire estate of more than 5,500 terminals. This includes installation, remote and field technology support, and platform and content deployment.

Also through the agreement, Betfred has committed to the procurement of 5,000 new Vantage server based gaming ready cabinets throughout 2023.

“This is a milestone contract for Inspired, securing our largest UK betting shop customer estate until 2028,” said Inspired President and COO Brooks Pierce.

“We are extremely pleased with the results of our new Vantage terminal, which Betfred has agreed to purchase as part of this contract, and we expect that arrangement to be the norm for our LBO customers going forward.”

A statement from Inspired read: “The latest edition to the Inspired VLT family, Vantage is powered by an intelligent operating system that features a modern and intuitive next-generation menu with key functionality that drives player game recommendations based on their playing sessions.”

Betfred Group COO Mark Stebbings commented: “Inspired has been a trusted key supplier for 20 years with whom we have a very collaborative partnership.

“We aspire to provide our customers with the best possible experience and Inspired’s new Vantage cabinet delivers. We have been impressed with Vantage’s results and we are excited for our customers to enjoy Inspired’s best-in-class innovative technology, hardware and content.”

In September, the Gambling Commission fined Betfred £2.87m ($3m) for anti-money laundering and social responsibility failures.

The UK gambling regulator found that there were ‘no controls in place to prevent large levels of high velocity spend by new customers,’ and that safer gambling triggers were set too high when ‘customers' spend increased considerably.’