Mojo allows its users to make real money bets on athletes’ career prospects, and thanks to the real-time price changes and instant liquidity options, users can enter and exit their positions at any time, just like a stock.

Data solution provider, SportsDataIO was selected to supply Mojo with player data to help power its pricing engine.

SportsDatalO says its deal with Mojo demonstrates its ease of use and flexibility, and further strengthens its position among real-time data products.

Lax Chandra, VP at Mojo said: "We came to SportsDataIO for their best-in-class player data. Nothing is more vital to establishing the opening value of a player's stock than complete, accurate and timely data.

"SportsDatalO's comprehensive sports data solutions, combined with ease of use, were essential to Mojo launching in time for the NFL season. We look forward to working together for years to come."

Dustin Sullivan, President of SportsDataIO, added: "Mojo is a sports stock market where fans can invest in athletes, we are looking forward to Mojo's continued growth in this exciting new market.

"We are proud to have been selected as a key ingredient to the Mojo market. Our precise, historical and real-time player data solutions continue to give clients like Mojo, FanDuel, Entain and others what they need to make their products more valuable."

Recently, SportsDatalO created a player data and news feed for NBS Sports.