With over 15 years of experience in international markets as well as in US markets, Cherniak is slated to have an important role in the organisation’s growth trajectory.

As part of the organisation’s expansion strategy and after having achieved important market penetration in Australia, ZeroFlucs is now targeting international operators within the North American markets.

Commenting on the partnership, Cherniak said: "ZeroFlucs technology is a game changer for race and sportsbook operators.

"That they can significantly augment market offerings is a big win – but that they can do so utilising an operator's existing pricing feeds ensures pricing accuracy and an enhanced user experience, thus differentiating from the competition. I'm thrilled to be aligning with Steve and his capable team as they introduce their technology stateside and beyond."

ZeroFlucs specialises in providing software that enables sports betting operators to augment their pricing offerings.

ZeroFlucs Founder and Australian wagering industry veteran Steve Gray added: "Working with Benjie has been absolutely pivotal for us: helping us refine our product positioning and messaging, as well as providing contacts and market insight.

"Benjie is a proven commodity in the space. Nearly every operator has worked with him in some capacity over the years and everyone in the industry respects his understanding of the market. It's hard to imagine a better partner for us on this journey."