As part of Howard’s partnership with BetMGM, the brand will launch a series of free-to-play games, including Tim Howard’s Shootout Challenge and the $250,000 Bracket.

Howard said of his new ambassadorship: "America's excitement for soccer is at a fever pitch, and I can't wait to take it to the next level with BetMGM, offering new ways for fans to get engaged in the game.

"BetMGM is at the forefront of the sports betting industry, and I'm proud to be part of the team ahead of the greatest tournament in all of sports."

Matt Prevost, Chief Revenue Officer, BetMGM, said of Howard’s appointment: "Tim Howard's performances on the pitch thrilled a generation of US soccer fans. With Tim's support, we will bring a similar level of excitement to our customers through various games and interactive opportunities."

As sports betting opens up in North America, BetMGM’s promotions for the tournament will be available in Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, Wyoming and Ontario, Canada.

Overall, it makes sense that BetMGM is bringing in one of US Soccer’s most well-known former players to excite the fans before the first game kicks off. As an ex-Manchester United and Everton player, Howard became a stalwart of the national side and was noted for his performances in the 2014 World Cup in Brazil.

This follows a host of World Cup-related betting news this week, which can be found in its entirety here.

Another notable ambassadorial appointment this week was Steven Gerrard's at M88 Mansion.