Initially, Casino.exe will feature four new games – Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper – along with existing third-party and Rivalry-developed games, including Aviator and Rushlane.

“Our technology and creative capabilities continue to drive meaningful opportunities across our business where we can innovate on product and ultimately reimagine the betting experience for a younger audience that craves interactive entertainment,” said Rivalry CEO & Co-Founder Steven Salz.

“The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and separates our product from others. As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value, and offer more stable margin profiles.”

As noted by the company, Casino.exe is a virtual interface where customers can play Rivalry’s suite of third-party casino and originally developed games in an interactive online environment.

Rivalry Senior Manager of Product Design David King commented: “Much of Rivalry’s success is rooted in our ability to tap into the cultural zeitgeist of our audience whose average age is 25.

“Casino.exe completely redefines the traditional casino experience and puts a thoughtful and entertaining spin on it using a visual expression that our community has a shared reverence for.”

The group’s casino offering is available online in markets operating under its Isle of Man licence, with an Ontario launch expected in the near future.

Last month, Rivalry successfully received the RG Check Accreditation from the Responsible Gambling Council (RGC).