The group noted that it has been operating in the country as of November 18, launching through bet365.com.gh. Customers across the country can sign up on the website or via the bet365 app.

New and eligible customers in Ghana will now have access to live streaming of thousands of global sporting events, including football, NBA, NFL, NHL, MLB and international tennis.

“We are delighted to announce the launch of a dedicated bet365 website for customers in Ghana,” said a bet365 Spokesperson. “In a country with such a passion for sports, particularly football, we are excited to provide an unrivalled sports betting experience, with a key focus on both localised and international markets.

“It was our preferred location for our first launch into Africa, as one of the most highly regulated, and highly regarded betting markets on the continent. With the World Cup underway, we’re thrilled to deliver our In-Play product as well as a portfolio of tournament promotions for new and eligible customers across the country.”

The launch comes in time for Ghana’s opening match of the 2022 FIFA World Cup, with Otto Addo’s side getting their tournament underway against footballing giants Portugal on November 24.

Matches against South Korea and Uruguay follow on November 28 and December 2 respectively, with many commentators labelling Group H as the dreaded ‘Group of Death’ in Qatar.

Last week, a survey from bet365 found that Lionel Messi is the most feared player at the 2022 World Cup.

​​The bet365 Fan Nation Survey questioned thousands of football supporters from around the world to figure out the most feared players at the tournament, with Argentina star Messi coming out on top with 48% of the vote.