Through the agreement, AdmiralBet has launched its affiliate channel, which will allow partners and affiliates to raise the brand’s awareness by showcasing its products to a broader audience and engaging relevant traffic.

“Thanks to this agreement, PartnerMatrix is not only partnering with an established and respected brand but also entering the Serbian market, which already has a developed and legislated gaming market,” said PartnerMatrix CEO Levon Nikoghosyan.

“With our latest features and system updates, we are looking forward to a productive cooperation with AdmiralBet’s team.

“AdmiralBet is well-known for its dynamic and modern sports betting solutions, and with the help of PartnerMatrix, I believe the company will create a more efficient traffic generating strategy, greatly expanding their audience.”

PartnerMatrix noted that AdmiralBet is known for its rich and modern gaming platform, and has gained popularity in Serbia due to its online sports betting offers. The brand also covers casino verticals.

AdmiralBet Head of Online Gaming Milan Djurmez commented: “Affiliate Marketing is a new channel for us, but one that we reckon is an absolute necessity for enhancing our outreach. 

“PartnerMatrix seemed to be the software that fit our needs the best and ticked all the boxes. We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments.”

Founded in 2019 under Novomatic, AdmiralBet was established as a result of the combination of Zbet and Millenniumbet. Its sportsbook offers more than 30 types of sports games, 30,000 monthly events, and main regional and world tournaments.