Through the agreement, Chalkline will be adding permission-based marketing data to the Optimove system for use in hyper-personalised messaging, enhanced attribution and in-depth customer insights.

“As operators and US players continue to face economic uncertainty, customer-led marketing remains the best way to meet that challenge,” said Optimove Director of Partnerships Dan De Souza.

“Placing the player at the heart of every marketing action builds long-term relationships with players and gains their loyalty for life.

“As we continue to expand in North America, we are proud to partner with Chalkline and offer our tried and tested multichannel CRM Marketing suite to their operator portfolio.”

With the partnership, Chalkline’s operator portfolio will gain access to enriched customer profiles and multichannel orchestration, with such operators now able to engage individual players in real-time with hyper-personalised messages and offers across any channel.

Chalkline CEO & Co-Founder Daniel Kustelski commented: “We’re thrilled to enter this partnership with Optimove. This will immediately make our massive data set of first party data more immediately actionable for operators.

“US sports fans, especially casual bettors, are embracing sports prediction games in rapidly growing numbers, and operators will improve acquisition and retention rates with this seamless integration.”

In October 2022, Strive Gaming entered into a product partnership with Chalkline Sports. The agreement between the player account management (PAM) platform and the provider saw the former enter into freeplay games, allowing customers to deploy a turnkey free-to-play acquisition and retention tool.