She will be responsible for pushing forward the company’s technology integration following the transformational combination of 888 and William Hill, which was completed in July earlier this year.

As noted by 888, this will form a crucial part of efforts to capture the benefits of the integration, particularly in terms of driving improved customer experience, and also a key part of the upgraded synergies being targeted.

“Anna is a digital expert with a huge breadth of experience in digital transformation and integration,” a statement from 888 read. “She led significant transformative projects for companies including Morrisons and Halfords, including as CIO at the latter, as it went through a period of award-winning digital transformation. The company took significant market share as a result, alongside integrating a new service and brand.”

In addition to her new role, Anna is currently Non-Executive Director at Cumberland Building Society, and Founder and Managing Partner of Tessiant, a management consultancy.

888 Holdings CEO Itai Pazner commented: “We are delighted to welcome Anna to our new executive leadership team, where she will play a pivotal role in driving forward the key area of technology integration as part of our transformational combination with William Hill. 

“Her significant experience and expertise will be invaluable as we seek to unlock the significant potential of our two highly complementary businesses, and we very much look forward to working with her.”

In October 2022, 888 reported revenue of £449m ($509.4m) for the third quarter of 2022, a 7% decline from the prior-year period.