Mindway AI’s Board of Directors now consists of the Chairman of the board and Better Collective CFO Flemming Pedersen; Founder and Professor Kim Mouridsen; former Director General at the Danish Gambling Authority Birgitte Sand from Birgitte Sand & Associates; independent iGaming consultant and founder of B2B communities such as Gaming in Holland Willem van Oort; and its latest member Boeskov.

Rasmus Kjaergaard, CEO of Mindway AI, said: “We are very pleased that Britt Boeskov has joined Mindway AI’s Board of Directors. Her deep experience in the industry, not least her 17 years at Kindred Group in various leadership roles, is a huge asset for Mindway AI as we continue to develop and grow our business.

"In 2023, we will be expanding our organisation and growing our markets both inside and outside of Europe, and we will furthermore be focused on strengthening our industry partnerships. Britt Boeskov will no doubt be a valued advisor in this process."

Boeskov is an independent advisor and professional board member. Her current corporate role is SVP for Strategy at Better Collective (which is a majority owner of Mindway AI). She previously spent 17 years at Kindred Group in various executive roles.

Boeskov added: “I’m excited to join Mindway AI’s Board of Directors and offer my experience with strategy and sustainable gambling implementation from my many years in the industry.

"The sustainable gambling agenda is really important to me personally, and I’m a firm believer in the power of data and technology for prevention, detection, and intervention purposes. I’ve seen firsthand how many resources it takes for operators to build and maintain detection systems of their own, so I see great potential in Mindway AI’s innovative solutions as effective tools for the industry in their safer gambling efforts."