The Malta-headquartered sportsbook supplier noted that L&L Europe is a player-reviewed group of casinos that offers a wide range of games with a unique and player-friendly cashback system.

The agreement sees Altenar provide L&L Europe with its full sportsbook solution, which includes pre-match and live betting offerings, a full promotional suite and customer support across risk management among other benefits.

“Our sportsbook is one of the best on the market and we are delighted to bring it to our new partner, L&L Europe Limited,” said an Altenar Spokesperson.

“Our comprehensive offering is sure to provide a sports betting experience that resonates with many of L&L Europe’s players, and we are honoured to include it as part of an already impressive host of verticals.”

Altenar is now licensed across a total of 14 global markets, including the UK and Malta.

L&L Europe CEO Chris Dalli commented: “We are thrilled to have Altenar’s market-leading sportsbook in our corner.

“It is clearly an established product that offers a fantastic combination of events that any punter would want to come across, as well as having a proven track record of continuous improvement across its offering.

“Altenar has provided us with a quick, high-quality launch and we look forward to seeing plenty of success together.”

In October 2022, Altenar attained certification for entry into the Netherlands market, a feat it said had been a “dedicated dream” for some time as it followed in the footsteps of other iGaming suppliers.