The Super Group-owned brand’s sponsorship portfolio includes deals with Cricket South Africa and Cricket West Indies, with former England cricketer Kevin Pietersen regularly writing a column on Betway Insider, the brand’s editorial hub, as part of his brand ambassador agreement with the company.

Betway noted that the league has ambitions to become the biggest in the world outside of India, aiming to inspire a new generation of players and supporters. 

The tournament is scheduled to get underway on 10 January 2023, with 33 matches set to take place in six locations across South Africa; Pretoria, Johannesburg, Durban, Gqeberha, Cape Town and Paarl.

“It’s a great privilege for Betway to become the title sponsor of the inaugural Betway SA20 as we continue to position ourselves as a market leader with our cricket offering on our sportsbook,” said Betway CEO Anthony Werkman.

“With the competition drawing attention from all corners of the world and with the huge excitement building for the launch of the tournament, we are delighted to see the Betway brand continue to showcase its long-standing commitment to the sport with another top-tier sponsorship.”

The teams taking part in the competition are Durban’s Super Giants, Joburg Super Kings, MI Cape Town, Paarl Royals, Pretoria Capitals and Sunrisers Eastern Cape.

Betway SA20 League Commissioner Graeme Smith commented: “This is another significant milestone for us as we welcome Betway to our growing list of invested partners.

“They are a global brand with a passionate interest in cricket around the world and we look forward to seeing the Betway SA20 scale new markets and audiences globally.”