Meridianbet said in a statement: “The partnership represents the largest sponsorship ever secured by a private company in the history of the sport, and signals a significant milestone for both organizations.

“Overall, this sponsorship represents a win-win for both parties and is a testament to the strength and potential of the partnership. We are excited to see what the future holds for Meridianbet and BC Crvena zvezda as they work together to reach new heights in the world of sports.”

Under the terms of the agreement, Meridianbet will also have brand representation at all Crvena zvezda home games and will have access to communication channels. The company will utilize its official sponsorship status to both promote the club and interact with fans in both the Euroleague and ABA.

Meridianbet described the collaboration as a “natural fit” and said the deal puts the company in an ideal place for “further cement its commitment to the sports industry and contribute to the growth and development of basketball in the region.”

BC Crvena zvezda continues to gain momentum through its Euroleague success. The club was recently crowned as Serbia’s current champion and is known throughout the ABA region as a “powerhouse. ” The new partnership with Meridianbet will give the club additional opportunities to gain further influence in the basketball scene.