On January 1 and 2, according to GeoComply’s data, around 17 operators with 784,000 unique accounts made 11.3 million geolocation transactions. As many as 234,000 geolocation transactions were made during the first hour of New Year's Day.

Ohio’s New Year launch pushed it straight to the top of the US market over the holiday weekend.

According to GeoComply’s data, Cincinnati was the busiest city with 1,898,000 geolocation transactions. Columbus trailed despite having the largest population with 1,033,000 transactions. Cleveland recorded 772,000 transactions, and Toledo recorded 619,000.

Lindsay Slader, GeoComply's Senior Vice President of Compliance said: “We are thrilled to welcome another state into the regulated online sports betting sector. As expected, residents of the Buckeye State enthusiastically greeted the market.

“Today, about 44 percent of the American population can bet online with legal and responsible operators. The launch of regulated online sports betting in Ohio will protect its citizens better, with an increased commitment to responsible gambling and new funding for critical state programs.”

The Ohio Casino Control Commission granted GeoComply a conditional licence to operate in the Buckey State in September of this year – making GeoComply the first geolocation company to be handed such a licence in Ohio.

A number of leading operators have since launched in the region, prompting plenty of excitement about the market.