Reeb has extensive experience working with global businesses, although this comes largely from within wealth and tax advisory. 

He began his career in tax advisory at Ernst & Young before moving into tax management at Credit Suisse, before focusing on wealth advisory as an Executive Director at Julius Baer – eventually joining the 1291 Group as a Managing Partner.

Reeb has developed a leading franchise advising on the financial affairs of many Asia-based ultra-high-net-worth clients.

Brian Mattingley, Non-Executive Chairman of Playtech, said: "I am delighted to welcome Samy to Playtech. His broad skillset and extensive knowledge of Asia will provide additional depth and experience to the Board. We all look forward to working with him as we continue to execute the Group's strategy."

Meanwhile, in December, Playtech reported revenue of €792.3m ($777.9m) for the six months ended 30 June 2022, a 73% increase from the prior-year period.

A statement from Playtech read: “In spite of the broader macroeconomic and geopolitical uncertainty, the group is well placed to continue to deliver against its stated strategy.” 

The group also noted "strong cash generation" in H1, as well as the completion of the sale of Finalto in July.

Talking about the revenue increase, Playtech CEO Mor Weizer added: “I am delighted with the positive start that the group has made in the first half of 2022, delivering a financial performance ahead of our expectations with significant strategic and operational progress made against our objectives.”