This follows Sport Buff's Qatar 2022 delivery to international broadcasters and its August 2022 announcement of $2.5m in startup investment.

With over 15 years of experience in online betting and gaming, Zajdel has held positions such as Group Chief Operating Officer for Fortuna Entertainment Group, Managing Director (Digital) at Ladbrokes, Group Omni-Channel Director for Ladbrokes Coral group and Vice President of Business Operations at Playtech Turnkey Services.

Zajdel said: “I’m thrilled to join Sport Buff as a partner and an investor. I share their vision of being the global leader in engagement and activation for digital broadcast and live streaming and that belief is backed by my own investment.

“Buff has an innovative product, inspiring founders, a skilled and passionate team, and exceptional potential whilst the benefits to broadcasters, sports and viewers are proven.

“Starting straight away, I look forward to working closely with founders Benn and Jonty, the Board of Sport Buff and the whole team, adding my experience from the betting and gaming sector and contributing to product evolution, revenue generation and operational excellence.”

Jonty Whitehead, Founder and President, added: “We’ve known Nick for many years and it’s exciting that we’ll now be working with him as a Partner in our leadership team and as an investor, helping to drive the next stage of our growth.

“Nick will add further to our commercial and operational capabilities through his extensive experience in building partnerships, understanding of data, ability to create valuable transactions and knowledge of fuelling both B2B and B2C relationships.”