Content from the latter has now been added to the former’s Fusion aggregation offering, providing several virtual sports and number games.

The agreement furthers Pariplay’s Fusion offering, which currently comprises more than 14,000 games from over 80 suppliers, along with a suite of back-office conversion and retention tools aimed at enhancing player value.

“Virtual content has significantly boomed in popularity over the last few years and Kiron is a leading and well-established provider in the space,” said Pariplay Director of Partnerships Callum Harris.

“By adding their portfolio to our Fusion platform we will significantly enhance our proposition and provide players with a fantastic experience.”

Kiron’s suite currently comprises more than 50 virtual games titles, with the group having 140 international clients across five continents.

Kiron Co-CEO Steven Spartinos commented: “We aim to introduce our virtual games to as wide an audience as possible and together with Pariplay, we can maximise our reach.

“Their presence in key regulated markets will be crucial for us as we continue to grow, and we are excited to offer our innovative and premium products to their extensive operator network.”

Last week, Pariplay took its Ignite partner Skillzzgaming’s content live in the US through the Fusion platform with BetMGM. Pariplay noted that the launch represents a significant milestone as it is the first time that its third-party content has been made available to players in the US.

And last month, Pariplay added Slotmill to its roster of Ignite partners. As an Ignite partner, Slotmill now has access to all regulated markets that Pariplay is present in, as well as being able to utilise its global distribution network.