Typically a popular radio station, TalkSport has now joined the world of gambling with TalkSport Bet – through which it initially partnered with the BetVictor Group.

Eugene Delaney, Director at PA Betting Services, said: “We are pleased to be the chosen partner of TalkSport Bet in their newly launched sportsbook. Being a key partner of BetVictor for many years, it's exciting to see how they have diversified and continue to grow.”

Meanwhile, Eoin Ryan, Director of Sportsbook at BetVictor, added: “We are happy to be partnering yet again with such a well-respected data provider for TalkSport Bet.

“Choosing to work with PA Betting Services made sense to us, as we can always rely on them to deliver accurate and quality data to our customers. We wanted this reliability of service for TalkSport Bet and its customers.”

For many years, TalkSport has been a large part of the UK’s sporting coverage, with licences to broadcast live English Premier League and several other large sporting leagues and events.

However, the brand expanded with TalkSport Bet launching late last year, which saw the new betting platform integrate BetVictor’s software – offering fans a range of features, promotions and offers.

BetVictor Group CCO Brent Almeida said at the time: “We’re delighted to be partnering with such a well-respected sports brand. TalkSport Bet will take the great things about TalkSport radio, and add a betting experience to offer players more ways to enjoy sport and engage with their favourite sporting events.”