Per the agreement, First Look Games will provide the supplier access to information and assets to generate B2C traction and visibility on game launches from its in-house studios. These titles include Atomic Slot Lab and Indigo Magic, as well as other selected games powered by Bragg's partners.
As a First Look Games partner, Bragg has access to a library where it can add game sheets, logos, photos, videos and demo games for each of its slot titles. Affiliates who have been approved by First Look Games can download these resources individually or in bulk.
Tom Galanis, Founder of First Look Games, said: “We’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our games portfolio to an even bigger audience."
Recently, Swedish iGaming studio Popiplay partnered with First Look Games for the use of its While Label Client Area solution. The deal allows Popiplay to showcase its full suite of slots to existing and potential operator partners.