The figure, which has increased for the second successive year, is more than 10 times that other groups in the industry contribute to the charity to support research, education and treatment (RET) to help reduce the risk of gambling harms.

The contribution is up from the 1% the Mayfair casino contributed last year, with Les Ambassadeurs Chief Executive Kevin McGowen saying: “We said then that we were determined to go above and beyond the letter and spirit of the Gambling Commission’s licensing guidance in this respect.

“We are delighted that GambleAware will once again ensure the funds reach those charities best placed to deliver excellence. Les Ambassadeurs Club is committed to championing safer gambling practices and helping to raise standards across the industry to offer support to anyone at risk of gambling harm.”

Moreover, an additional 0.1% of GGY will be earmarked for harm prevention and education in the gaming sector, with McGowen noting: “We have increased our commitment in a tangible way, and one that we know will make a significant difference.”

Les Ambassadeurs Club noted that Ambassadeurs Group has raised significant funds in its first year, using them to make charitable donations as part of its wider corporate philanthropy, with contributions going towards groups both connected and unconnected to the gaming industry.

GambleAware Chief Executive Zoë Osmond commented: “We welcome this commitment from Les Ambassadeurs and their dedication to increase their RET contribution at this key time. 

“Their invaluable donation will further support our work, and the work of our partners, to improve and expand existing research and prevention services, as well as improving the accessibility of the National Gambling Treatment Service.”