liers Intralot Interactive have announced the creation of their first social gaming suite.

A product of the Intralot subsidiary’s partnership with social gaming firm Lazyland, the new Lazyland Social Gaming suite offers instant access to a variety of gaming content.

Games are accessible through social networks such as Facebook, with the gaming architecture based on the virtual goods economy.

The new offering, which is designed to reach new audiences, increase customer loyalty, and raise casual gamers’ awareness of real-money products, has already been launched in Italy by Intralot subsidiary Intralot Italia.

Intralot Interactive general director George Zenzefilis said: “Intralot can now provide a social gaming suite designed to give players the most social and fun gaming experience and offer them new ways to connect with other people.

“On the other hand, operators around the world can take full advantage of the potential of online and social, so as to increase the loyalty of their players offering them an integrated Universal Gaming Experience.”