The deal is supported by Infont Italy, and will see StarCasinò customise TV graphics and VAR rooms while receiving visibility in the stadiums.

StarCasinò already sponsors Serie A teams such as AC Milan, AS Roma, FC Torino Sassuolo, US Salernitana and Palermo FC – meaning the deal only deepens the brand’s relationship with Italian football.

Stefano Tino, Managing Director di StarCasinò Sport, said: “We are pleased to bring this project to life, as it opens new opportunities for us in the Italian professional football arena.

“The LNPB is growing in popularity, making it an attractive competition for fans, players and investors alike. We are proud to support and be part of this exciting new journey.”

Meanwhile, Alessandro Giacomini, Managing Director of Infront Italy, added: “Having StarCasinò Sport as the Official VAR Partner of Lega Serie B is a great accomplishment for us.

“As Infront, we have recently activated this collaboration with LNPB, and we are working to bring value to the league and build strong partnerships with reliable and serious companies.”

Meanwhile, in other sports gambling news, Premier League football club Aston Villa has told its supporters that it undertook due diligence before agreeing a new sponsorship deal with BK8.

The Asian betting company had a full agreement with Aston Villa to become the next main sponsor of the club until the club’s fans protested the deal.

Anti-gambling charities also pushed Villa to cancel the planned partnership, saying the club needed to hold itself to a ‘higher standard.’