Virginia is the ninth state that Betfred has launched its sportsbook and Bryan Bennett, COO of Betfred USA Sports, said: "We are excited to finally begin online operations in the Commonwealth of Virginia and look forward to activating our partnership with Loudoun United.

“This is the ideal time to launch sports betting with several major sporting events happening over the coming weeks and months, and of course, with the USL Championship season kicking off soon."

The sportsbook brand will also be featured on the back of Loudoun United’s shirt for the 2023 season.

Meanwhile, Doug Raftery, Loudoun United FC Executive Business Officer, added: "We're excited to introduce the Red-and-White Community to our sports betting partner, Betfred.

“You can expect to see a prominent presence from Betfred at home games and various online club channels. We look forward to a fantastic 2023 season and helping to scale our business together."

The news comes shortly after the Vegas Golden Knights signed a multi-year partnership with Betfred Sports. 

The operator, represented by SCCG Management, will be the ice hockey team’s official sports betting partner. 

Vegas Golden Knights President Kerry Bubolz said: "We're proud to be partnering with Betfred as they make their arrival here in Las Vegas.

"Betfred's US business is Vegas born just like we are, and we're excited to help them launch their brand in Nevada."