Through this alliance, the two companies plan to collaborate on the NoNoxa product and services, providing operators the ability to address markers of harm, offer timely unlimited interventions to at-risk customers, and take advantage of the NoNoxa expertise to develop and manage a reliable RG framework.

Nicolas Renaux, NoNoxa CEO, said: "Maris and Karim bring unparalleled expertise in RG Management and Customer Detection respectively. By adding Maris Catania to the NoNoxa team, we create a strong synergy between research and product development, while her skills in RG Management will make the NoNoxa services unmatched.

“Karim Chikh is a game changer as his contribution allows us to deliver the best possible outcome for our clients and make our customer detection more accurate and efficient.”

With this, gambling operators will now have access to a range of services that include experience in responsible gambling, data science, AI technology, high-value player management and cyberpsychology.

Clients will also benefit from a more streamlined and effective procedure, thanks to the partnership because they will be able to get all the services they require from NoNoxa.

In December 2022, Catania stepped down from her position as Head of Responsible Gaming (RG) and Research at Kindred Group.

Catania has played a significant role in the operator's "journey to zero," a programme designed to eliminate revenue from harmful gambling by 2023.