Speaking about how she first joined the operator group, Jonsson notes: “This was my first iGaming experience and I think this has helped me expand much of my present work ethics and portfolio. Being allowed to move within the group was a great achievement – surely, I will never regret this move.” 

“What gets me excited the most? Believe it or not – it’s meeting my colleagues and sharing experiences, both personally and professionally every instance of the day... it’s a daily recurrent experience that changes and I simply love it.” 

Although proud of her achievements to date at Betsson Group Affiliates, Jonsson’s career choices haven’t been without regrets. Although those regrets ended up leading her to where she is today...

She adds: “Following my graduation in Italy, I always had this burning passion for marketing. My first working experience was handling PR for a local firm. Yes, it was a great start and I can’t say I didn’t learn from that time. 

“Following this, I moved on to an agency, which I wasn’t too keen on and perhaps this would be the one I would go back in time and omit from my list. 

“But this is how you learn and get to know how to choose your jobs. If I was not enjoying my day-to-day job, that would make me look out for other opportunities and that is when my doors opened at Betsson Group.” 

For more on Jonsson’s time at Betsson Group Affiliates, you can read our Play Hard interview when the February 2023 edition of Trafficology is published.