During the discussion, Albert talks us through how he became involved in the business, refreshing the user experience, giving people financial advice about winning large sums of money and much more.

For the consumer you've got to represent something new, something fresh. How are you pushing their user experience?

First off, we're helping the store owners connect with their local communities, so they can continue to have their current customer base and actually increase their customer base by going online in their local areas.

We're building good experience for the store's marketing and then it also gives them a customer base where they are allowed to play online; this gives them the option to play from the comforts of their home, as well as adding an additional incentive where, for lower amounts (anything under $600) we can credit their account instantly after winning and they're going to get alerted instantly. Then there's no more lost tickets. No more damage taking. So, it kind of smooths out the process for everybody.

Which was the first state you moved into, and which was the one that made you think you had something to expand?

We're based out of California and a lot of the work we did right there. That was the easiest method because we're so local. But if you look at legislation, New Jersey was kind of the first legislator that actually started bringing gaming online, bringing awareness to that.

The full February edition of Trafficology publishes this week - don't miss it!