GWS has released new data after analysing customer bets in the US on Sunday. It found that sportsbook app engagement had increased dramatically when compared to the previous year. 

There were almost 2 million more sportsbook app users who placed bets on this year's Super Bowl Sunday when compared to last year's, with a total of 5.2 million people holding bets on the match.

There was also a significant increase in the female user base, with more than 51% of the new users being women. 

In fact, GWS published a recent study that found women were continuing to outperform men in regard to sportsbook sign-ups. They found that 3.2 million women joined sportsbook betting apps in 2022, which was an increase of 45% when compared to the previous year.

Both FanDuel and DraftKings saw larger numbers than ever in terms of users and app sessions for the game. However, this wasn’t the case for all sportsbooks.

Nevada took in $154.2m in wagers for Sunday’s Super Bowl, almost $26.6m less than the total of bets placed a year ago. This outcome was predicted for this year, though, as Arizona became the first state with legal sports betting to host a Super Bowl.

This year, Nevada sportsbooks took 7.4% of all wagers that were placed on the game. They took $11.3m, which makes it the lowest total since 2019. Their record high sits at $18.8m, which was kept by the casinos after the Chiefs won 31-20 against San Fransisco.

This will likely change next year though, as the NFL championship game will be played in Las Vegas in 2024.