Working alongside long-term partner Fitzdares, the group will power the operator with its sportsbook, iCasino aggregation product and back office platform, with the aim of enabling the bookmaker to curate a bespoke betting service across the province.

FSB Chief Revenue Officer Ian Freeman commented: “Going live in North America represents another landmark moment for FSB on the back of a successful 2022. Ontario will be a key jurisdiction within our core markets strategy and we’re passionate about playing a major role within one of the world’s leading and well-constructed regulated markets.

“We feel privileged to work with exceptional operational teams within our customer base and this new alignment with Fitzdares is indicative of how we work hand in hand with partners to meet their organisational goals across platform, product and geography.”

The entry into North America means the sportsbook & iGaming service provider is now active and operational across four global continents.

“This positive news is a hugely important milestone for FSB as we go live in our fourth global continent,” said FSB Interim CEO Adam Smith. “What makes this achievement more satisfying is entering the regulated Ontario market with our long-term, heritage partner Fitzdares. 

“This enhanced relationship is testament to the ambition we have to grow stronger together with our partners across multiple jurisdictions and regulated growth markets like Ontario. With a second partner launch imminent, we look forward to playing an aspiring, ambitious, long-term role in the province.”

Last month, Markor Technology agreed a three-year extension to its partnership with FSB.