In celebrating the collaboration between Roobet and Snoop, there will be a $100,000 cash prize raffle, with backstage passes to Snoop’s shows and other prizes also to be won.

The new partnership will see the pair work together to take crypto betting forward, with Snoop Dogg saying of his new role: “These guys are doing something different. This partnership just feels natural, and we're going to blaze a trail for the future of online entertainment.

“Roobet took amazing care of me even before they realised who I was, bringing the ultimate player experience, and I been sayin' Roooooo ever since. We share the love of doing new things, and we care about our fans – so we're gonna change the game and do it better than it's ever been done."

Roobet co-founder Matt Duea added: “Since day one, our mission has been to push the boundaries of what a gaming brand can be, and Snoop’s a real visionary.

“Together, we’re going to truly revolutionise the online entertainment experience. Our community means everything to us, and we're committed to providing them with the most exciting and immersive online casino experience out there. With Snoop by our side, the future of digital entertainment is looking brighter than ever. Get ready!”

More details about the collaboration will be made in the coming weeks, while Snoop further added: “You already know what happens when the Dogg is on it.”