Reevo is a B2B game content and aggregation platform provider in the iGaming industry. It also offers customer engagement and retention solutions, such as demographic and player reports with up to 15 key performance indicators.

Reevo’s Aggregation Platform is also a vital point of the partnership, with Betsson gaining access to the extensive portfolio of third-party game suppliers through a single API integration.

Operator Betsson offers a range of online gambling products, such as online casinos, poker, sports betting and sportsbooks. It is also responsible for many brands, such as Betsafe and NordicBet.

Betsson's Head of Supplier Relations, Laura Peretta, said: "Our partnership with Reevo has provided us with a comprehensive content portfolio and a cutting-edge aggregation platform, enabling us to effortlessly analyse key data and player engagement and benchmark our performance against competitors much quicker and efficiently."

Reevo recently added CT Interactive to its portfolio of game providers. It will be one of the many suppliers whose games will be accessible through the Betsson live sportsbooks.

Reevo is also planning to focus on its own in-house games development this year, with the company aiming to release at least two games every month, as well as continued partnerships with third-party providers.

CEO Yaniv Tal, Reevo, said: “Our partnership with Betsson to integrate our content portfolio is certainly one of Reevo’s standout moments of 2023 so far and it is a privilege to add them to our ever-growing list of partners.”

You can read about the deal between Reevo and CT Interactive here.