Sporting Solutions is a data services and risk management software provider in the global sports betting industry. 

The initial partnership between Sporting Services and FSB was established in 2014, which saw Sporting Solutions’ in-play data services integrated into FSB’s sportsbook platform. 

FSB is a sports betting and iGaming supplier that has provided services to both Genting and The Guardian newspaper. 

As part of this new agreement, its omnichannel sportsbook will now have access to data compiled by Odds Services. 

This data is available through a single point of integration, due to the cloud-based Connect Platform. This also enables trading software tools to be available on demand.

Mark Wilson, Sportsbook and Trading Director at FSB, said: “Sporting Solutions have been an integral part of our services for a long time and their Odds Services have helped us generate continued growth. We look forward to carrying on our close relationship.”

The Odds Services solution deals in pre-match and in-play trading, as well as automated fixture bookings, time-based markets and margin management. It is also supported by a 24/7 helpdesk and trader-to-trader interaction.

Matt Smith, Account Manager at Sporting Solutions, said: “Our Odds Services product, that leverages our trading heritage and expertise, is used by Tier 1 operators across the globe.

"Having been a long-serving customer of ours we are delighted that FSB will continue to use Odds Services as it proves the value Sporting Solutions is able to bring."