Smith, who assumed temporary control in December 2022, oversaw the introduction of FSB into the North American market through an improved partnership with long-time partner Fitzdares in the regulated Canadian province of Ontario.
Prior to joining FSB, Smith served as UK MD and Group Board member for a Northern European technology and consulting firm that specialised in big data and digital transformation.
His experience also includes leading successful company growth and transformation initiatives in the telecommunications, travel, market data, manufacturing and information technology sectors.
Smith said of his appointment: “Taking full-time charge of FSB is a great thrill for me. What became clear during my three-month period as Interim CEO was the opportunity that lies ahead for our organisation.
"The combination of our dynamic proprietary platform technology alongside our driven, determined people and Tier 1 partnership portfolio gives us every reason to look forward with confidence.
“Working closely with our committed private equity partners, Clairvest, I’m hugely energised to accelerate the growth of our award-winning company.”
Mohit Kansal, Managing Director at Clairvest, said: “Adam’s commitment and impact at FSB in a short few months with the support of the senior management team has been exemplary. We look forward to working closely with him and FSB towards a bright future."
Sporting Solutions' in-play data services were included in FSB's sportsbook platform as part of their first partnership, which was established in 2014.