The QCI Platform is now being set up and the marketing, player development and casino operations teams will shortly be receiving training.

BJ Bouschor, VP of IT for FireKeepers Casino Hotel, said: "After an extensive evaluation process, we selected QCI because they are able to meet all of our needs, from reporting to analytics to marketing automation.

“We were also impressed with their platform's scalability and their ability to bring in so many disparate data sources into our data warehouse."

Andrew Cardno, CTO of QCI, added: "We are pleased to partner with FireKeepers Casino Hotel for the deployment of the QCI Enterprise Platform.

"The QCI platform will allow FireKeepers to consolidate all of their unique data sources including gaming and non-gaming, into one data warehouse while also leveraging the scalability of our tool to drive incremental revenue."

Recently, Spirit Mountain Casino in Grand Ronde, Oregon also selected the QCI platform.

Dr. Ralph Thomas, QCI CEO, said: "Spirit Mountain Casino's decision to select our QCI Platform shows the importance of continually developing products that truly fit our customer's needs.”

Cory Bobb, Casino Marketing Manager of Spirit Mountain Casino, said: "We believe QCI Host will equip our experienced host team with the tools they need to become even more productive, providing our hosts with real-time data that will increase profitability and provide an enhanced guest experience."

And Baha Mar in The Bahamas is another property to have welcomed QCI as a partner.