Together, the companies state that they will launch a new ‘social & community’ project, which will see P.U.P.I provide Planetwin365.news with new content and a dedicated column from Zanetti himself, called ‘Treble Captain’ (in honour of Zanetti’s role in Inter Milan’s Champions League, Serie A and Italian Cup-winning season in 2010.

The focus of Zanetti’s column has been described as ‘Sports makes us equal,’ covering subjects such as integration, social development and improving quality of life.

Anniina Rantala, Senior Director of Commercial Online at SKS365, said of the deal: “The agreement with a world football legend and his non-profit association fills us with pride and will help us to further develop the 'social & community' aspect that distinguishes our younger brand.

“We will be able to offer new content and an increasingly social and interactive entertainment experience to the users of Planetwin365.news. We have already had the pleasure of working with Javier on other projects and this new agreement represents a unique opportunity to make our brand a point of reference for all sports fans while supporting the solidarity initiatives of the P.U.P.I. Foundation.”

Meanwhile, Javier Zanetti added: "I am very happy to start this journey together with the P.U.P.I Foundation. I am confident it will allow us to emphasise the importance of sports in the daily work of our association. I thank Planetwin365.news on behalf of Paula and myself for choosing the P.U.P.I. Foundation, allowing us to help those who need it most."