Groove says its expanded partnership with Praxis will provide additional benefits to its clients, which includes 100+ gambling operators.  

The new cashier software is designed to reduce transaction processing difficulties while increasing approval rates, something Groove says will allow its clients to focus on other areas of their business. 

Groove COO and Co-Founder Yahale Meltzer said: “Our latest collaboration with Praxis demonstrates that working together is a Win:Win, which is at the heart of our business philosophy.  

“The gaming industry and the Fintech industry have become seamless in creating a positive environment for growth and better margins, so as we scale further in 2023, we expect to see additional take-up on more sophisticated products that complement our robust technology." 

Amit Klatchko, Co-Founder and Director of Praxis, added: “We look forward to making our smart cashier accessible to Groove's operators seeking to benefit from a complete payment solution that runs seamlessly on Groove’s enhanced technology stack. We are delighted that a major force like Groove sees the value in Praxis software." 

In October last year, Groove added SmartSoft to its gaming portfolio. This increased the number of providers on the Groove Gaming platform to over 90, introducing games such as Magic Garden, Burning Ice 40 and Moonstone.  

At the same time, Groove also integrated gaming provider Fazi into its platform. The former’s gaming portfolio grew as a result, with over 100 HTML5 games provided by Fazi.