This partnership, created in collaboration with King Features, marks significant importance in the development and expansion of the company’s gaming portfolio.

Mads Jørgensen, Co-Founder and CEO of LL Lucky Games AB, said:  "We're incredibly excited to exclusively release our latest slot game, Popeye, on Betsson. This partnership further solidifies our position as a leading provider of quality games in the industry.”

Laura Peretta, Head of Supplier Relations at Betsson, said: "We are delighted to host the exclusive launch of Lady Luck Games' Popeye slot on Betsson.

"This collaboration aligns with our ongoing commitment to providing our players with an exceptional gaming experience. We believe that the Popeye slot will be a popular addition to our extensive collection of games."

Meanwhile, Raw Group's aggregator division Raw Arena has announced plans to distribute its distinctive collection of games across Betsson Group brand sites.

Raw content such as SuperSlice and SuperTracks titles like Joker & The Thief, as well as the upcoming SuperStretch and SuperSymbols mechanics are a match for Betsson's country-targeted multi-brand strategy.

Tom Wood, Raw CEO, said: “We are extremely excited about releasing our content on one of Europe’s premier gaming destinations. Being a former Betssonite, this brings a lot of joy to me personally to release games with the Betsson Group.”

Meanwhile, Peretta added: “We are thrilled to be live with RAW’s new content. We have no doubt that RAW’s ability to deliver unique, innovative games will help our brands differentiate their offering, providing new entertainment experiences for our players in each of our markets.”