According to the agreement, Crab Sports will manage all affiliate and paid media activities for its mobile sportsbook, scheduled to open to players in Maryland in Q2 2023, using Intelitics' data-driven platform and premium product suite.

The Intelitics platform's key features include real-time campaign monitoring, player tracking, insight-driven reporting and customised dashboards, all accessible from a single platform.

The partnership will give the marketing and affiliate partners of Crab Sports access to real-time data and analytics, as well as flexible pixel monitoring.

Furthermore, Crab Sports operates its mobile and internet sportsbook on the GiG platform in Maryland. A deal between Intelitics and GiG has been established to give its operator partners direct integration into Intelitics.

Allan Petrilli, VP of Sales and Growth at Intelitics, said: “We are excited to be supporting Crab Sports and helping the operator unlock profitable segments of traffic that partnerships, affiliates and paid media bring. Local brands can enjoy success in the markets they are born from, especially those that take a data-driven approach to customer acquisition.”

Derek Baker, CEO and Co-Founder at Crab Sports, said: “We are focussed on tracking the performance of our growing database of partnerships in Maryland and our leadership team felt that Intelitics was absolutely the right partner to help us do this. The prowess of its platform is second to none and it is incredibly easy to use.”

Recently, Crab Sports partnered with iGaming hosting provider Internet Vikings to enter the state of Maryland.