US Integrity has announced a partnership with American Gaming Association’s (AGA) ‘Have A Game Plan. Bet Responsibly.’ campaign.

The campaign revolves around four core principles that establish a foundation for responsible gambling.

These include setting a budget, keeping it friendly and social, knowing the odds before playing and staying with legal, regulated operators.

Matthew Holt, US Integrity President and Founder, said: “Responsible gaming education goes hand in hand with our mission to protect consumers and competitions.

“We look forward to teaming up with the AGA and Have A Game Plan partners across the sports and gaming ecosystem to help advance this important cause.”

US Integrity will promote the campaign to its client list across North America, which includes sportsbook operators, sports leagues and both professional and college sporting establishments.

A number of US Integrity’s client organisations are already members of the campaign, including BetMGM, Major League Baseball and Rush Street Interactive.

Casey Clark, Senior VP at AGA, said: “Protecting customers and competition integrity is core to the success of a sustainable legal marketplace.

“From leagues and teams to sportsbooks and tech companies like US Integrity, we’re proud that the broader sports betting ecosystem continues to unite behind Have A Game Plan as we collectively work to advance responsibility in sports betting nationwide.”

Earlier this year, US Integrity announced a joint venture with Odds On Compliance for a new sports betting solution.