BetFlag has launched content from ESA Gaming in Italy, where customers will be able to access up to nine of the non-traditional casino-style games.

Through direct integration, the ESA Gaming portfolio will also feature EasySwipe technology that allows players to swipe in and out of open sessions.

This ensures that different casino and sports betting activities don’t disrupt each other when the customer moves between them.

Thomas Smallwood, Head of Marketing at ESA Gaming, said: “We are delighted to bring our non-traditional offering to another major Italian operator and see a great partner in BetFlag.

“We have recently expanded our content offering, further strengthening the depth of our portfolio with a selection of 15 games that I’m sure BetFlag’s customers are going to thoroughly enjoy.”

Some of the featured titles include Basketball Mine, Goal Mine, Goal Mine World Edition and the debut crash-style game from ESA Gaming, Rocket Racers.

Laviero Saganeiti, Business Developer at Betflag, added: “ESA Gaming immediately captured our attention with their side games, to the point where we started thinking about a new version of the front-end that could enhance their value even more.

“Thanks to them, we reconsidered the usefulness of this offering, which is becoming less of a “side” feature and more of a central part of Betflag’s offerings.

“In general, even the slots and the recent Rocket Racers crash game demonstrate that they are gems that will surely stand out in the lively competition of our industry.”

A few months ago, ESA Gaming announced a partnership with Planetwin365, a brand of online casino and sports betting operator SKS365 Group.